Tom Webster, the Vice President of Strategy at Edison Research, announced the results of a number of comprehensive studies on advertising tests using five popular national consumer brands in five different product and service categories. The research was conducted over the last six months of 2016.
The main findings of the research were:
- More than 60% of the listeners referred to a particular grocery brand post-campaign.
- More than 1/3 of the respondents positively thought of an automobile aftermarket item in the post study.
- The awareness of a particular campaign message for an aftermarket product increased by sixty percent.
Edison Research conducted three studies in 2016 on behalf of PodcastOne. The studies aimed at examining how effective the advertising efforts of Podcast are for five of its national brands. Some of the brands were popular, and others were less popular.
Edison Research, accessed on http://www.edisonresearch.com, is the leading podcasting space researcher. It conducts survey research and offers information on a variety of clients that include AMC Theatres, Samsung, Sony, Yahoo, and Pandora, Google, and Disney and many others. Edison Research works with the leading American radio groups like CBS Radio, Emmis, and Radio One. So far, Edison Research is the only provider of data on election exit poll, and it is the leading source of consumer exit polling.
According to Norman Pattiz, the founder and executive chairman of PodcastOne, their primary focus is to separately verify that the podcast publicity format offers the audience a superior brand impact that is stronger than the traditional advertising methods. He further stated that the results of the research validate their new approach to integrated advertising.
According to Tom Webster, Edison Research was excited to partner with PodcastOne because its methodology allows them to study the audiences not only before but after the campaigns ran thus assuring them that PodcastOne advertising has a significant impact on key effectiveness measures. Learn more about Norman Pattiz: http://labusinessjournal.com/news/2015/aug/16/radio-turns-ear-demand/
Norman Pattiz is the chairman of PodcastOne since June 2013. He is a member of the Governing Board of the University of California and is the chairman of a number of organizations including Los Alamos National Security and Lawrence Livermore National Security.
Important to mention, Norman Pattiz is associated with five different industries. Norman Pattiz is also the founder of Westwood One that grew into one of the largest providers of American entertainment in the Broadcast industry. He has been celebrated by Forbes magazine for his contribution to the media industry.
Read more: Norman Pattiz | Crunchbase