Lip Balm has changed a lot in the last eight years. Gone are the days of boring cylinders of flavorless lip balm and here to stay are exotic tasting orb-like shaped ones. EOS lip balm has been making waves in a over saturated market where certain brands have been around for decades. If you want to make a splash, you have to think outside the box.
Sanjiv Mehra, Jonathan Teller, and Craig Dubitsky did just that. Most of the lip balms they noticed were gender neutral, even though most of the consumers were female. They decided to market to them (ages 25-35) by creating a lip balm that would appeal to them. They made a orb-like shape that would be easy and fun to hold. Inside are the most interesting and creative flavors like Strawberry Sorbet, Passion Fruit, and Sweet Mint. All of EOS products are organic, a market that’s growing from health-conscious consumers wanting more quality beauty products. Celebrities are going wild for this amazing and tasty lip balm. Kim Kardashian, Miley Cyrus, and Christina Aguilera are putting their seal of approval for EOS on their music videos, ads, and commercials. EOS is growing in popularity and is a $250 million dollar business and is the second best-selling lip balm in the United States. The first one is Burt’s Bees. EOS is sold just about everywhere including Walmart, Target, and Walgreens making it a no-brainer for the 21st century woman. https://www.costco.ca/eos%C3%A2%E2%80%9E%C2%A2-Lip-Balm-6-pack.product.100322342.html
EOS is partnering with certain brands like Keds, a shoe brand, to make a matching lip balm. They are also making a limited-edition holiday collection with designer Rachael Roy. Who’s not a fan of Disney? EOS has partnered with them and created an Alice in Wonderland collection. This line sold out within days and even was posted on Amazon for hundreds of dollars. There’s no doubt that this fashionable and conscious brand is going to continue making a splash in the beauty industry.
For more information, visit Evolution of Smooth.ca.