Luiz Carlos Trabuco Cappi: Success With Bradesco Bank

In March 2018, Luiz Carlos Trabuco Cappi will be retiring as the head of one of the largest banks in Brazil, the Bradesco Bank. Octavio de Lazari Junior will replace him, and the new president of the Bradesco Bank said that he would continue the programs that he initiated to help the company succeed.

He served the company for more than five decades, starting when he was only 17 years old. He was born and raised in the city of Marilia, and through his efforts, he was able to make it inside the company. His first position was a bank clerk, and he would be in the same department for 15 years before his next promotion. He also decided to study while working, and because of his perseverance, he managed to graduate from the USP Foundation School of Sociology and Politics of Sao Paulo while being a Bradesco Bank employee at the same time.

In 1984, Luiz Carlos Trabuco Cappi was promoted, and he was given the position as the company’s marketing director. He would be promoted once again in 1992, becoming the CEO of the Bradesco Vida e Previdencia, one of Bradesco Bank’s subsidiaries. He will be promoted once again in 1999 to serve as the company’s executive vice president and Bradesco Seguros’ president, another subsidiary from the Bradesco Bank. His leadership under the company’s subsidiaries would result in the company’s total control of 25% of Brazil’s insurance market. He was promoted once again back in the year 2009, this time to become the company president. He was the 4th president of Bradesco Bank, and his leadership is marked with hundreds of reforms changes.

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His colleagues described him as an employee-centric leader, who wanted to have the company’s rules and regulations changed for the benefit of the employees. He also gave the go signal for the provision of benefits of the employees, much to their gratitude and delight. Luiz Carlos Trabuco Cappi claimed that he was once an employee in the past, and he understands what the employees need. Another landmark reform that he introduced was the purchase of HSBC Brazil for $5.2 billion. One of the challenges that he faced as the president of the financial institution was to regain the company’s recognition as the leading bank in the country. Bradesco Bank moved from the first place to the second place after its rivals decided to merge. As a result, their assets ballooned, leaving Bradesco Bank behind. He thought that purchasing HSBC Brazil would be the best idea since it would also result in their asset and stock prices to go up.

The executives and owners of HSBC Brazil had to speak with Luiz Carlos Trabuco Cappi for months before the contract was signed. In the end, the two companies merged, and the public has seen massive changes with the value of the Bradesco Bank at the stock market according to It attracted investors, and the company’s asset started to rise once again. Presently, they are still trailing behind their rivals, but Bradesco Bank is confident that they will be able to retrieve the leading spot in a few years, thanks to the efforts showcased by Luiz Carlos Trabuco Cappi.

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